Design Thinking Examples: Proximity Designs - Proximity Designs is an award-winning, social enterprise based in Yangon, Myanmar. Design Thinking for Social Innovation - The Stanford Social Innovation Review gives an in depth look into how design thinking can be used for social innovation. P&G worked with a design firm to assist in incorporating the design thinking process. For quality … P&G saw ... PepsiCo and Spire. This caused it to lose sight of what gave them their initial advantage: an understanding of how their users felt while doing their finances. Here is a list of ten tactics devised by Jervis that parents—or anyone for that matter–can deploy in a challenging situation. The learning curve for their software was easier for customers, who could confidently use Intuit’s Quicken software without much support. For example, “How might we redesign travel?” is too broad, and “How might we create the perfect airplane seatbelt made of recycled pop bottles?” could (potentially) be too specific. The prompts are intentionally vague so that kids can be creative. When designed well, it can improve the tedious tasks most people dread when it comes to managing their finances. However, the number of steps users took in order to mop and the clumsiness of the process meant the team had a challenge design thinking could help solve: “Find a better way to clean floors in the home.”. This resulted in a new strategy called “design for delight” which saw QuickBooks Online and TurboTax and the acquisition of Mint a free, web-based personal financial management service. Design Thinking for Social Innovation - How design thinking methods solved the problem of clean drinking water in the Indian countryside. For example, Netflix is creating more content for its users based on their preferences and viewing habits. Mostly US based, these projects are making communities stronger. Netflix’s business is centered around personalized entertainment, and because of that, it uses a powerful recommendation engine to serve content to users in a delightful way. This product, Spire, is the company’s first innovation using a design thinking approach. “How might we redesign an airline’s safety speech?” is a more appropriately-scoped question. For more examples of innovation in action, check out our post on Design Thinking & Human-Centered Design in Medical Devices & Pharma . Its innovative service continues to shape a new kind of entertainment industry, one that’s now powered by user data collected over the years. The examples could be anything from branding services, to shipping processes, to customer-service systems, concierge programs or … PepsiCo recently decided to make design the center of their business strategy, which resulted in their reimagined version of the soda fountain. “They noticed that people usually swept before they mopped, that they spent an inordinate amount of time rinsing, and that it was overall a dirty job.” The fact that mopping is an unpleasant chore was unsurprising. PepsiCo recently decided to make design the center of their business strategy, which resulted in their reimagined version of the soda fountain. There’s a whole world of “service design” that incorporates the design thinking methodology in creating the optimal service experience. A couple weeks ago we discussed the differences between design thinking and innovation. Want to learn more about design thinking? A similar product, the Coca-Cola Freestyle, was the first attempt to rethink the soda fountain as a sleek and fun experience. So if you're working on something leave it in the comments, and we will happily add it to our list! Teach kids about design thinking and you'll be surprised (pleasantly, we hope) with the results. Photo by: Ted Eytan https://www.flickr.com/photos/taedc/, 41 Inspiring Examples of Social Innovation, How to Run an Open Innovation Challenge in 5 steps. Bill Burnett and Dave Evans are the authors of Designing Your Life: How to Build a Well-Lived, Joyful Life, a book based on a course of the same name that they teach at Stanford University (the school’s “most popular class,” according to Fast Company magazine).. When embraced, design thinking can be the facilitator that bridges worlds and helps create a solution the user wants, with the right technology, and powerful market fit. Airbnb - A great article on how Airbnb used design thinking to turn around a failing business, and why designers need to be patient to build better products. Their raft should hold as many pennies (or other small heavy objects) as possible. It can be used across various industries, as well as within both new and well-established markets. The process has five stages, which can occur simultaneously and can be repeated. Building empathy for the user (1 hour) Understanding your end user’s needs is the first step towards … This resulted in the creation of the Swiffer Mop, a product based around the design principle of a “fast clean.” It turned a time-intensive and demanding chore into a fast and simple task that made it easy for users to quickly clean and dispose of dirt without getting their hands dirty. Design thinking is a mindset. Spire learned from the Freestyle and improved on the machine itself, making it smaller and easier to maintain for businesses that bought it. 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